Broker Auto Direct is to offer readers of the Daily and Sunday Mirror a range of insurance products after signing a deal with the newspapers.
Co-branded Auto Direct/ Mirrorsure, the Mirror's financial services brand, the insurance partnership will be live from 18 August.
The deal covers home, motor, commercial vehicle and travel insurance lines, said Auto Direct.
The new insurance products will be promoted in a variety of ways, including advertisements, website and customer mailings, it added.
Auto Direct managing director Andrew Lee said: “This partnership is exceptionally important for us as it recognises the tremendous efforts we put into finding the best product at the best possible price for our customers.
“With an extremely loyal readership, the Mirror and Sunday Mirror wanted to ensure that the values that it provides in its editorial are also reflected in any goods or service that it offers its readers.
“We are therefore extremely proud to be working in partnership.”
Auto Direct is part of The OutRight Company UK Ltd and has a panel of more than 20 insurers.
