Alun Sweeney takes over commercial responsiblity for UK and Ireland.
Atradius has appointed Alun Sweeney as the new commercial head of the UK and Ireland business.
His new role will include responsibility for all Atradius commercial activities in the UK and Ireland from November 1.
Sweeney has over a decade’s experience in the credit insurance industry.
He returns to the UK after five years based in Hong Kong running Atradius global new markets proposition, heading up the Atradius business in the United Arab Emirates, India, China, Hong Kong, Singapore and Japan.
Sweeney was also responsible for developing strategic partnerships in other Asia Pacific countries.
Before his move to Asia, Sweeny was as the head of Atradius UK’s Global Unit, which he joined in 1998, following over 10 years with the Norwich Union Group.
Atradius chief market officer, Peter Ingenlath said: “We are delighted that Alun has accepted the challenge of leading Atradius UK and Ireland’s commercial business. Both countries have felt the impact of the downturn and helping businesses to trade securely and confidently is key to their recovery. Alun brings an excellent understanding of the challenges of both international and domestic trade facing businesses of all sizes and sectors.
"This makes him the perfect person to develop our commercial strategy for the region in a way that benefits British and Irish businesses most quickly and effectively.”
