American Express Insurance Services has signed a deal with Sky News to sponsor the Sky News Snow Report between 3 November and the close of the ski season in April 2004.
The Snow Report will be shown three times a day during this period.
Joanne Field, marketing manager for American Express Insurance Services said: "Whatever the weather on the slopes, we hope that our sponsorship will act as a daily reminder for skiers and snowboarders to make sure they get cover in place before they hit the slopes."
