Admiral launches Italian aggregator Chiarezza.it

Admiral has launched a price comparison website in Italy, trading under the name of Chiarezza.it (meaning 'clarity').

The website has launched from offices based in Milan.

Admiral said it expects Chiarezza.it to get off to "a modest start with small initial volumes as we test various marketing campaigns."

Henry Engelhardt, Admiral chief executive, said: "I'm very happy to announce the launch of our Italian price comparison site, hot on the heels of LeLynx.fr last month.

"Chiarezza.it joins LeLynx.fr in France and Rastreator.com in Spain to become our third international price comparison business, another key milestone in our expansion plans. Congratulations to the team in Italy on all their hard work to get the partners, systems and staff in place to reach this important point."