RSA will pile resources into 1,250 key account brokers with emphasis on ‘personal touch’
RSA plans to end trading relationships with around 200 brokers as it piles resources into supporting its core agencies.
UK commercial managing director Jon Hancock, unveiling his broker strategy for 2012, said that by scaling back, RSA could offer a “real personal touch” to its core 1,250 brokers.
In the high corporate end, RSA will add another 35 companies to the 15 involved with ‘Global Promise’, a specially-tailored programme for big ticket business.
Hancock said that following last year’s tour of the country, speaking to brokers, RSA staff and companies, he was convinced that a “personal touch” was the way forward.
Speaking to Insurance Times, Hancock said: “About 90% of our business comes from 250 brokers. They trade anything from a small shop to a single commercial vehicle, to a bespoke multinational programme.
“What those brokers want from us, and what we’ll give them, is a real personal touch. This means some personalised schemes, some personalised propositions and personalised remuneration packages, and really getting to know them and their customers.”
There will also be an emphasis on e-trading, with new products and features of full-cycle capability.
No comments yet