Brightside extends car deal with Asda

Supermarket Asda has renewed a contract for Brightside to provide white-label car insurance under the Asda Money brand for another three years.

Brightside will provide fully serviced car and commercial vehicle insurance online and through its UK based call centres, and also add a direct channel which is expected to generate 400,000 online quotes each year from the Asda Money website.

Brightside chief executive Paul Williams said: “We are delighted to be extending and growing this partnership. The expansion of the business model represents an escalation of the brand loyalty benefits.”