
Kelly Ogley
Ogley has worked in broking for nearly 34 years, spending 13 of those as a board member, and is chief executive of Howden Consumer and Local Commercial – the new name for A-Plan following 2023's rebrand.
She is passionate about improving representation for women, minorities and young people in the insurance sector and has vast experience handling SME broking.
News AnalysisBriefing: The true cost of cyber attack losses – and why cyber cover should not be a hard sell
Howden’s Rebooting growth report paints a frightening picture of cyber related losses, with poor product penetration still a concern for this line of business
News AnalysisBriefing: Why MGAs should be brokers’ best friends
MGAs often bring a complementary skill set to the value chain table, enhancing brokers’ service proposition and encouraging innovation
News AnalysisBriefing: Insurance sector has ability to steer road safety
Best practice for safer driving has been a focus following the government’s proposed road reforms in August 2025 – the potential impact of rule changes on claims means the industry simply cannot be a passenger in these conversations
News AnalysisBriefing: How AI can humanise insurance
Insurance businesses must make a dual investment for future success – in decision-making artificial intelligence and staff training to empower employees to tap into such tools
News AnalysisBriefing: Underinsurance and the holes in our customers' safety net
Brokers and insurers must take note of the times and keep clients informed about the dangers of not being fully covered
News AnalysisBriefing: Brokers must bolster commercial cyber cover takeup
Promoting simplicity, collaboration and storytelling is a strong strategy brokers could employ to support cyber cover penetration among UK businesses
News AnalysisBriefing: Biba Conference 2025 facilitates sector futureproofing with tailored events
The two-day event is famed for its thought provoking conference agenda and the massive opportunity for networking, however distinct events for women and the younger generation prove that trade association has its eye on the industry’s future
News AnalysisBriefing: FCA right to put diverse talent attraction onus on employers
As an industry, the insurance sector must ditch quotas around diverse hiring and really think about inclusive business strategies – especially in light of the FCA’s decision not to mandate formal D&I requirements
News AnalysisBriefing: Continued flood risk brings possible property protection gap to the forefront
A new protection gap between insured and uninsured property losses, driven by flooding in the UK, means it is more important than ever for brokers to be proactive when supporting clients
News AnalysisBriefing: New Year resolutions brokers should stick to for 2025
Chief executive details three insurance linked resolutions for brokers this year, centred on adopting a longer-term view of risk and emphasising community ties
AnalysisBriefing: When competitors collaborate…
UKGI’s broker leaders dissected some of the sector’s most pertinent challenges at this year’s Broker CEO Forum
News AnalysisBriefing: What career advice would you give to your younger self?
Reflecting on three defined career stages, opportunities abound in very different ways depending on a professional’s life stage
News AnalysisBriefing: Let’s show, not tell, to attract vital new blood into UKGI sector
Tomorrow’s insurance industry is fully reliant on today’s professionals drawing in new talent and showcasing the opportunities on offer – the sector must dispel myths about boring insurance jobs
News AnalysisBriefing: Industry has taken its eye off the travel insurance ball
Consumers assume a high level of understanding around travel insurance, however FOS data suggests that brokers still have vital work to do to bridge the knowledge gap and ensure clients are covered for all holiday eventualities
News AnalysisBriefing: Sector must do more to protect SMEs from cyber bullies
Simply waving a digital warning flag is not enough – the insurance industry must take more proactive steps to support SMEs with cyber protection
News AnalysisBriefing: Time for the industry to sink or swim around flood risks
Flood-related claims are on the up, heavily influenced by climate change and the uptick in named storms – the insurance industry must take a proactive stance on this risk to avoid drowning in high claims volumes
News AnalysisBriefing: Biba Conference theme wasn't a cry for help, but a call for action
Every year, the insurance industry returns to Manchester for Biba’s annual conference, but how is the event evolving to still deliver benefits for today’s brokers?
News AnalysisBriefing: Saving the high street broker requires embedding in the community
It’s simply not enough to be ‘on the high-street’ – it’s about being ‘in the high-street’, being embedded in the community and showing you are a force for good.
News AnalysisBriefing: AI must be used intelligently to augment people-based insurance sector
It is imperative to embrace the opportunities AI can offer in terms of back office functionality, but insurance professionals shouldn’t fear for their jobs just yet
News AnalysisBriefing: Industry must show sexy side to win war for talent and ensure succession planning
If the UK insurance market is to retain its global standing and attract technology-minded staff, then industry-wide diversity strategies and a branding overhaul must be the focus for firms

























