Over-50s insurance broker RIAS has launched its motor insurance product on price comparison site Gocompare.com.
RIAS says it is the first specialist provider to offer insurance to consumers through an aggregator site.
the company will make its Gocompare debut with an aggregator-tailored motor insurance product for customers aged 70 years and over.
The broker said the launch complements the investment it has made in its website - rias.co.uk - to make it easier for customers to purchase policies online.
"Launching on Gocompare.com is an important milestone for RIAS' digital strategy and with consumers being able to compare prices and cover options much more easily than ever before, we need to be visible where our customers research and purchase," said RIAS managing director Janet Connor in a statement. "This means not only meeting the needs of today's savvy over 50s by offering a fantastic online customer experience, but raising the profile of RIAS to put our brand firmly on their shopping lists."
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