Aviva could be tempted to sell its non-core emerging markets business, according to reports.

Former AIA Group chief executive Mark Wilson is attempting to raise private equity cash to bid for the assets, although he is still at the initial stages of fundraising and may still pursue other opportunities, the Financial Times reported today.

In March, Aviva said it would sell some assets this year as part of a plan to concentrate on 12 key markets.

The potential sale of Aviva's smaller eastern European and Asian businesses would include operations in Romania, Hungary, Czech Republic, Singapore, Malaysia, South Korea, Indonesia, Sri Lanka and Hong Kong.

The entire unit is believed to be valued at more than £500m.

Aviva sold RAC to Carlyle for £1bn in June.

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